Bellroy

Series A

Slim carry, considered design

Australian B Corp designing slim wallets, bags, and carry goods that balance function, sustainability, and style.

Founded January 2010Melbourne, Australia~150 people$8M raisedFeatured at Series A

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Consumer ProductsDtcSustainabilityB CorpAccessoriesFashion TechEcommerce

About

Bellroy is a Melbourne-born carry goods company that launched in 2010 by re-engineering the traditional bulky wallet into a slim, functional accessory. Founded by Andy Fallshaw, Matthew Fallshaw, Lina Calabria, and designer Hadrien Monloup, the brand has expanded from five initial wallet designs into a full ecosystem of bags, tech accessories, travel gear, and phone cases sold in over 30 countries. A certified B Corp with a score of 96.9, Bellroy partners with Modern Meadow on INNOVERA — a plant-protein-based biomaterial that is twice as strong as leather and over 80% renewable. The company is an official Apple supplier and generates approximately $54M in annual revenue with a team of around 150 employees across five continents.

DailyDropout Take

Bellroy caught our eye as a rare consumer products company that managed to build a global DTC brand from Australia without venture-typical blitzscaling. With a certified B Corp score of 96.9, an Apple supplier partnership, and a pivot toward next-gen biomaterials, they represent the kind of deliberate, design-led growth that compounds quietly.

Discovery signal: Unusual bootstrapped-to-Series A path, strong brand loyalty in the carry goods niche, B Corp certification with exceptionally high score, Apple supplier status

What Makes Them Unique

Bellroy combines industrial design rigor with certified B Corp sustainability — including a partnership with Modern Meadow on INNOVERA biomaterial that is twice as strong as leather. Their design-first approach and Apple supplier status set them apart from traditional leather goods brands.

~$54M

Annual Revenue

~150 employees

Team Size

96.9

B Corp Score

30+

Countries Sold In

$83M

Valuation

Target Markets

Direct-to-ConsumerRetail PartnershipsCorporate GiftingApple Accessories

Founders

Andy Fallshaw

Co-Founder & CEO

Serial entrepreneur who co-founded Bellroy in 2010 after seeing an opportunity to re-engineer everyday carry goods. Previously co-founded multiple ventures in Australia. Named in various Australian business leadership lists.