Bento

Bento

AcquiredRaised Since Featured

Your personal page, reimagined

A link-in-bio platform that reimagines personal pages as creative, widget-based spaces.

Founded January 2022Berlin, Germany<10 people$1.6M raisedFeatured at Seed
Link In BioCreator EconomyConsumerSocialDesignWeb Tools

About

Bento reimagined the link-in-bio concept by turning static lists of links into beautiful, widget-based personal pages. Instead of a plain list, creators could arrange customizable cards — social links, embedded content, images, and more — in a flexible grid layout that reflected their personality and brand. Founded in 2022 by Sélim Benayat and Mugeeb Hassan, the Berlin-based startup raised a $1.6M Seed round led by Sequoia Capital and quickly gained traction among creators and professionals looking for a more expressive alternative to Linktree. In June 2023, Linktree acquired Bento, bringing the team and technology in-house. Bento.me was officially shut down in February 2026.

DailyDropout Take

Bento caught our eye as a beautifully designed alternative in the crowded link-in-bio space. While most competitors offered glorified link lists, Bento let creators build visually stunning personal pages with a widget-based grid system. The Sequoia backing at Seed validated the vision, and Linktree's acquisition just months later confirmed that the product was compelling enough for the market leader to buy rather than build.

Discovery signal: Sequoia Capital backing at Seed stage, rapid creator adoption, unique widget-based design approach in commoditized market

What Makes Them Unique

Bento stood out from link-in-bio competitors with its flexible, widget-based grid layout that let creators build visually rich personal pages rather than simple link lists — turning a utility into a creative canvas.

$1.6M

Seed Funding

Linktree

Acquired By

June 2023

Acquisition Date

Target Markets

CreatorsFreelancersSmall BusinessesPersonal Branding

Founders

S

Sélim Benayat

Co-Founder & CEO

Co-founded Bento in 2022, leading the company through its Seed round and acquisition by Linktree. Joined Linktree post-acquisition.

M

Mugeeb Hassan

Co-Founder & CTO

Co-founded Bento and led engineering. Joined Linktree post-acquisition.

Funding History

Seed$1.6M
Aug 1, 2022

Lead: Sequoia Capital

Sequoia CapitalGaingelsNextBlue

Investors

Firms

Sequoia Capital(Lead — Seed)GaingelsNextBlue

Press & News

Competitive Landscape

Last updated: Feb 15, 2026