Boostly
Series ARaised Since Featured#1 SMS marketing for restaurants
Automated SMS marketing and feedback platform helping restaurants drive repeat business through behavioral-based messaging.
About
Boostly is the leading SMS marketing automation platform built specifically for restaurants. Founded by Shane and Mikey Murphy — restaurant-tech veterans who previously built and sold an online ordering company — Boostly uses behavioral-based marketing and gamified texting experiences to help restaurants transform untapped customer data into actionable insights. The platform aggregates first-party customer data through a patent-pending process that accelerates SMS subscriber opt-in 5x faster than traditional solutions, achieving engagement rates 10x higher than standard text marketing. Serving over 1,200 restaurant locations across the U.S. and Canada, Boostly's suite includes automated SMS campaigns, AI-powered phone assistants, and real-time feedback monitoring that generates thousands of customer reviews. A Y Combinator S22 company, Boostly raised a $22M Series A led by PeakSpan Capital in February 2025, just six months after closing a $5.6M Seed round.
DailyDropout Take
Boostly stood out as a focused vertical SaaS play in the massive restaurant industry — purpose-built SMS marketing with gamified engagement that dramatically outperforms generic tools. With YC backing, a patent-pending data aggregation process, and founders who previously built and exited in restaurant tech, they had the rare combination of domain expertise and technical innovation. Their rapid progression from Seed to $22M Series A validated the thesis.
Discovery signal: YC S22 company with restaurant-tech veteran founders, patent-pending technology, rapid funding progression from Seed to Series A in 6 months
What Makes Them Unique
Boostly is purpose-built for restaurants with a patent-pending customer data aggregation process and gamified texting experiences that achieve 10x higher engagement than standard SMS marketing — combined with POS integration and automated feedback monitoring that no horizontal SMS platform offers.
1,200+
Restaurant Locations
10x higher
Engagement vs Standard SMS
5x faster
Opt-in Acceleration
$28.1M
Total Raised
Target Markets
Founders
Shane Murphy
Co-Founder & CEO
Restaurant-tech veteran who previously built and sold an online ordering company and led a restaurant operations software firm.
Mikey Murphy
Co-Founder
Restaurant-tech veteran who co-founded an online ordering company with Shane Murphy before starting Boostly.
Key People
Previously: PeakSpan Capital Co-Founder and Managing Partner
Funding History
Lead: Undisclosed
Lead: PeakSpan Capital