Catalog

Catalog

Acquired

Your personal design team

Unlimited design services studio offering UX/UI, branding, and marketing design for startups at a flat monthly rate.

Founded January 2021New York, NYFeatured at Pre-Seed
DesignB2bSubscriptionUx UiBrandingCreative Services

About

Catalog is a full-service design studio that provides unlimited design services on a simple flat-fee monthly subscription. Founded by Win Lin, a veteran product designer with experience at Ribbon, Blue Apron, and Managed by Q, the studio acts as an embedded design team for early-to-mid stage startups. Catalog handles everything from UX/UI design and branding to landing pages, presentations, and social media assets, with a typical 1-4 day turnaround. The company has served hundreds of clients including Y Combinator-backed startups, shipping thousands of projects. Catalog was acquired in 2024.

DailyDropout Take

Catalog caught our eye as a bootstrapped design-as-a-service play targeting the startup ecosystem — offering the quality of a full-time senior designer without the overhead of a hire. Win Lin's product design pedigree from Blue Apron and Ribbon gave us confidence in the quality bar.

Discovery signal: Bootstrapped design subscription model gaining traction among YC-backed startups

What Makes Them Unique

Catalog positioned itself as more of an embedded full-time remote designer than a typical freelancer or agency, with a tight-knit team of experts in product design and design systems who operate during U.S. business hours.

Hundreds

Clients Served

Thousands

Projects Shipped

1-4 days

Avg Turnaround

Target Markets

Early-Stage StartupsY Combinator CompaniesSMBs

Founders

W

Win Lin

Founder

Product designer with experience at Ribbon, Blue Apron, and Managed by Q. School of Visual Arts graduate (2006-2010). Currently on sabbatical after Catalog was acquired in 2024.

Competitive Landscape

Last updated: Feb 15, 2026