Centricity
SeedRaised Since FeaturedWealth redefined, digitally
Digital private wealth management platform bridging investors, wealth managers, and asset managers across India.
About
Centricity is a Gurugram-based WealthTech platform founded in early 2022 by a team of seasoned private banking veterans led by CEO Manu Awasthy, who brings over two decades of experience from IIFL Wealth, 360 One, and Citigroup. The company operates a B2B2C model through two flagship products: Invictus, an investment intelligence engine that provides portfolio management tools, consolidated reporting, and analytics for investment professionals; and OneDigital, a digital distribution infrastructure enabling seamless access across asset classes. Since April 2023, Centricity has built a network of over 4,500 financial product distributors (FPDs) across 80 branches in 70 cities, onboarding nearly 10,000 clients with INR 10,000 crore (~$1.2B) in assets under management. The platform targets a massive growth trajectory — aiming to double AUM to INR 20,000 crore by FY26 and reach INR 50,000 crore (~$6B) within three years. With $24M in total funding at a $125M valuation, Centricity is rapidly scaling its tech stack with GenAI modules while expanding its distribution network and UHNI private banking vertical.
DailyDropout Take
Centricity caught our eye as a rare Indian WealthTech play combining veteran private banking talent with a scalable B2B2C distribution model. With five co-founders who collectively bring decades of private banking experience from IIFL Wealth and top-tier firms, plus a $20M seed round led by Lightspeed at a $125M valuation, Centricity is building the digital infrastructure layer for India's exploding wealth management market — already managing $1.2B in assets within just two years of operation.
Discovery signal: $20M seed at $125M valuation led by Lightspeed India, INR 10,000 Cr AUM in under 2 years, 4,500+ FPD network across 70 cities, high-profile angel investors (OYO founder, NVIDIA MD, MS Dhoni family)
What Makes Them Unique
Centricity's B2B2C model uniquely combines a massive network of 4,500+ financial product distributors with institutional-grade technology (Invictus AI engine + OneDigital distribution platform), enabling wealth managers to operate independently with enterprise-level tools while the company captures both B2B distribution and direct B2C client relationships — a model that has driven INR 10,000 crore AUM in under 2 years.
INR 10,000 Cr (~$1.2B)
AUM
$24M
Total Raised
$125M
Valuation
80 across 70 cities
Branches
4,500+
FPD Network
~10,000
Clients
INR 933 Cr (~$110M)
Revenue (FY25)
Target Markets
Founders
Manu Awasthy
Founder & CEO
Over 20 years of leadership in private banking and wealth management. Former Senior Partner at IIFL Wealth and 360 One, and former Branch Manager at Citigroup. Focused on portfolio management and client relationship management before founding Centricity.
Gaurav Tiwari
Co-Founder
Co-Founder of Centricity WealthTech with extensive experience in wealth management and financial services.
Pushpendra Singh
Co-Founder
Co-Founder of Centricity WealthTech. Background in wealth management with experience as a wealth manager and private banker.
Aditya Shankar
Co-Founder
Co-Founder of Centricity WealthTech. Previously worked as a wealth manager and private banker before co-founding the company.
Manish Sharma
Co-Founder
Co-Founder of Centricity WealthTech with prior experience in wealth management and private banking.
Funding History
Lead: Burman Family Holdings
Lead: Lightspeed India Partners
Investors
Firms
Individual Investors
Founder & CEO, OYO
Managing Director, NVIDIA Asia South
Family Office
Former Executive, Aakash Institute