Clay
Series C+Raised Since FeaturedCreative growth at scale
AI-powered GTM platform that combines data enrichment, intent signals, and workflow automation for sales and marketing teams.
About
Clay is the leading go-to-market development platform that helps growth teams research prospects and execute campaigns at scale. The platform combines access to 150+ data providers, AI-powered research agents, and intent signals into a single workspace where teams can enrich data, build dynamic audiences, and automate personalized outreach. Founded in 2017 by Kareem Amin and Nicolae Rusan, Clay spent seven years iterating before finding explosive product-market fit in outbound sales โ growing from near-zero revenue in 2022 to serving over 300,000 GTM professionals and 10,000+ paying customers including OpenAI, Anthropic, Cursor, Canva, Intercom, and Rippling. Clay pioneered the 'GTM Engineer' role, a new job category now adopted by companies like Cursor, Webflow, Notion, and Lovable, with over 280 open positions industry-wide.
DailyDropout Take
Clay was a classic example of patient founder persistence paying off โ Kareem Amin and Nicolae Rusan spent 7 years iterating before finding explosive product-market fit in outbound sales. When we featured them at Seed stage, they were a promising data tool; they've since become a $3.1B GTM platform serving OpenAI, Anthropic, and 10,000+ customers, and even created an entirely new job category (GTM Engineer).
Discovery signal: Unusual spreadsheet-meets-API approach to data enrichment, strong technical founders with deep product intuition, early signs of power-user adoption among growth teams
What Makes Them Unique
Clay uniquely combines 150+ data providers, AI research agents, and workflow automation in a single flexible platform โ enabling GTM teams to build any enrichment or outreach workflow without engineering resources, creating the new 'GTM Engineer' role category.
300,000+
GTM Professionals
10,000+
Paying Customers
6x in 2024
Revenue Growth
150+
Data Providers
$3.1B
Valuation
$202M
Total Raised
Target Markets
Founders
Kareem Amin
Co-Founder & CEO
Serial entrepreneur who co-founded Clay in 2017 with the mission of making programming power accessible to non-developers. Previously built collaborative software tools. Spent 7 years iterating Clay before finding explosive product-market fit in outbound sales.
Nicolae Rusan
Co-Founder
Co-founded Clay alongside Kareem Amin in 2017. Technical co-founder who helped build the platform's data integration and enrichment infrastructure.
Key People
Clay is hiring!
Team size: 100-200
Funding History
Lead: First Round Capital
Lead: Sequoia Capital
Valuation: $500M
Lead: Meritech Capital Partners
Valuation: $1.25B
Lead: Meritech Capital Partners
Valuation: $3.1B
Lead: CapitalG
Investors
Firms
Press & News
Clay confirms it closed $100M round at $3.1B valuation
AI-Powered Sales Automation Startup Clay More Than Doubles Valuation To $3.1B
Canadian-founded Clay raises $100-million USD Series C led by Alphabet's growth fund
Clay's Path to Product-Market Fit โ A 7-Year 'Overnight Success'