Digit
AcquiredYour budget buddy
All-in-one money app that automatically helps users spend, budget, save, and invest.
About
Digit is a fintech app that pioneered algorithmic savings by analyzing users' income and spending patterns to automatically transfer optimal amounts into savings. Founded in 2013 by Ethan Bloch, the platform uses machine learning and behavioral psychology to make financial health effortless. Digit expanded beyond savings into budgeting, investing, and banking — offering features like overdraft prevention, retirement investing, and a Visa debit card. The app helped users collectively save over $7 billion before being acquired by Oportun for $211M in December 2021. At its core, Digit addresses the financial stress faced by millions of Americans by removing the friction from smart money management.
DailyDropout Take
Digit caught our eye as a pioneer in automated savings — using smart algorithms to move money without users lifting a finger. With over $7 billion saved for users and a clean UX that made personal finance genuinely effortless, it proved there was massive demand for 'set it and forget it' financial tools. The $211M acquisition by Oportun validated the model.
Discovery signal: Early mover in algorithmic savings with strong consumer traction ($7B+ saved), backed by top-tier fintech investors (General Catalyst, Ribbit Capital, GV).
What Makes Them Unique
Digit was one of the first apps to use algorithmic analysis of spending patterns to automatically save optimal amounts for users — removing all manual effort from saving money. Its behavioral psychology-driven approach achieved over $7 billion in collective user savings.
$7B+
Total User Savings
$211M
Acquisition Price
$63.8M
Total Raised
Target Markets
Founders
Ethan Bloch
Founder & CEO
Founded Digit in 2013 to make financial health effortless through automation. Led the company through Series C and its $211M acquisition by Oportun. Now building Hiro, an AI-powered personal finance app.
Key People
Funding History
Lead: Baseline Ventures
Lead: General Catalyst
Lead: Ribbit Capital
Lead: General Catalyst