The ERP that was promised
AI-native ERP platform that unifies inventory, orders, accounting, and production for mid-market physical businesses.
Doss is a modular, AI-native enterprise resource planning platform targeting mid-market businesses that have outgrown spreadsheets but remain underserved by legacy systems like NetSuite and SAP. The platform — originally incorporated as Odonata Inc. — unifies inventory management, order fulfillment, accounting, and production through a low-code interface readable by both humans and AI. Founded in 2022 by Wiley Jones (CEO) and Arnav Mishra (CTO), who met at the University of Illinois, Doss was born from Jones's firsthand experience watching legacy ERP systems fail at his family's Midwestern manufacturing company. The platform's Adaptive Resource Platform (DossARP) deploys in as little as two days — versus months or years for incumbents — with 60% of implementation typically completed within the first week. Doss serves 30+ customers across industrials, consumer goods, food & beverage, construction, and distribution, and reached $1M ARR by end of 2024. In July 2025, Doss acquired Genie to expand its capabilities.
Doss caught our eye as a rare founder-market fit story in the ERP space — Wiley Jones grew up watching legacy systems fail at his family's manufacturing company, and teamed up with infrastructure engineer Arnav Mishra to rebuild ERP from scratch. While incumbents take months to deploy, Doss goes live in days with an AI-native architecture that eliminates the need for expensive consultants. Their $1M ARR milestone and $18M Series A from Theory Ventures validate that mid-market businesses are hungry for a modern alternative.
Discovery signal: Strong founder-market fit (manufacturing family background), UIUC engineering pedigree, rapid deployment advantage over legacy incumbents, early revenue traction at pre-seed stage.
Doss is built AI-native from the ground up rather than retrofitting AI onto legacy architectures. Its modular Adaptive Resource Platform deploys in days instead of months, with a semantic autotranspiler that converts natural language into executable configurations — eliminating the need for costly implementation consultants.
$1M
ARR
30+
Customers
~52
Team Size
$23.3M
Total Raised
Co-Founder & CEO
Grew up in a Midwestern manufacturing family where he witnessed operational failures in legacy ERP systems. Previously held hardware engineering roles at Verkada and Athelas, where he briefly served as head of product. University of Illinois alum.
Co-Founder & CTO
Computer science graduate from University of Illinois. Previously built infrastructure at Rubrik and was a founding software engineer at Siteline, where he encountered brittle integrations with Oracle and legacy platforms.
Lead: Contrary
Lead: Theory Ventures
Founder & General Partner, Theory Ventures
AI Startup Doss Raises $18 Million To Take On NetSuite's ERP
Doss Raises $18 Million Series A from Theory Ventures
Doss raises $18M to accelerate AI-driven ERP development
Lessons from Doss on building an anti-ERP ERP platform