Givingli
Series ARaised Since FeaturedThe best way to gift online
Digital greeting card and gifting platform for sending personalized cards, stickers, and gift cards.
About
Givingli is a digital gifting platform that modernizes the way people send greeting cards and gifts. Founded in 2019 by Nicole Emrani Green and Ben Green, the app lets users create personalized digital greeting cards with customizable designs, stickers, videos, and the option to attach gift cards from hundreds of brands. Targeting Gen Z and millennials who grew up communicating digitally, Givingli bridges the gap between impersonal text messages and traditional physical cards. The platform has grown to over 5 million users and raised $17M in total funding, with backing from Alexis Ohanian's Seven Seven Six and Shopify CEO Tobi Lutke.
DailyDropout Take
Givingli caught our eye as a Gen Z-native approach to an industry dominated by legacy players like Hallmark. With Alexis Ohanian and Tobi Lutke backing them, and 5M+ users proving the concept, they showed that digital greeting cards could feel personal rather than lazy.
Discovery signal: Strong consumer traction among Gen Z users, notable investor backing from Alexis Ohanian and Shopify CEO, filling clear gap in digital-native gifting.
What Makes Them Unique
Givingli combines personalized digital greeting cards with integrated gift card delivery, creating a native mobile gifting experience that feels authentic rather than transactional — filling the gap between impersonal e-gift cards and traditional physical cards.
5M+
Users
$17M
Total Raised
Target Markets
Founders
Nicole Emrani Green
Co-Founder & CEO
Co-founded Givingli in 2019 after recognizing the gap in authentic digital gifting options. Leads company strategy and product vision.
Ben Green
Co-Founder
Co-founded Givingli alongside Nicole Emrani Green. Brings legal and business expertise to the company's operations.
Funding History
Lead: Seven Seven Six
Lead: Seven Seven Six
Investors
Firms
Individual Investors
Founder, Reddit & Seven Seven Six
CEO, Shopify