Indyx
SeedRaised Since FeaturedYour digital wardrobe concierge
AI-powered app that catalogs your closet, styles outfits, and lets you resell — all in one platform.
About
Indyx is a digital wardrobe platform that helps users catalog, style, and resell their clothing. Using AI-powered background removal and auto-tagging, the app instantly digitizes your closet and organizes items by category, color, and aesthetic. From there, users can plan outfits, build packing lists, track cost-per-wear, and connect with personal stylists — all within a single app. Indyx also operates a commission-free peer-to-peer resale marketplace, closing the loop on sustainable fashion. Founded in 2021 by Yidi Campbell (ex-Gap/Athleta strategist) and backed by Alante Capital, the company has grown to over 15,000 users with more than 10 million items cataloged. The app holds a 4.7-star rating across 800+ reviews and has been featured in The New York Times and The Guardian.
DailyDropout Take
Indyx caught our eye as a rare fashion-tech play focused on what you already own rather than pushing you to buy more. With an ex-Gap strategist founder who deeply understands retail behavior and an AI-first approach to wardrobe management, they're tackling the $500B fashion waste problem from the closet up.
Discovery signal: Strong founder-market fit (ex-Gap/Athleta), growing user base with high app ratings, commission-free marketplace model creating a sustainable flywheel.
What Makes Them Unique
Indyx uniquely combines AI-powered wardrobe cataloging, personal styling, and a commission-free resale marketplace in a single app — helping users maximize their existing closet rather than encouraging new purchases.
15,000+
Users
10M+
Items Cataloged
4.7 stars
App Rating
800+
Reviews
Target Markets
Founders
Yidi Campbell
Founder & CEO
Retail industry veteran with strategy and operations experience at Gap Inc. and Athleta. Prior finance background in investment banking.
Devon Rule
Co-Founder & Chief Growth Officer
Co-Founder focused on growth and go-to-market strategy for Indyx.
Key People
Previously: Stitch Fix (Data Scientist)
Previously: Professional stylist for Fortune 500 executives
Funding History
Lead: Alante Capital
Investors
Firms
Gallery