Joggo
ShutdownConsume content, fast
Content consumption platform that helped users organize, summarize, and prioritize their reading.
About
Joggo was a browser-based productivity tool that helped users manage information overload. Users could save content to their 'JogBox,' where they could organize, tag, and prioritize materials. The platform's community members — students from top institutions including Harvard, Stanford, and Penn — wrote short summaries called 'Jogs' to help users preview content before reading. Founded in 2019 by Ed Shrager, who was part of SoftBank's founding team where he led investments totalling over $5B into companies like Cruise Automation, Nuro, and Flexport. Joggo raised $3.2M from SV Angel and The Raine Group. The company later rebranded to Summari and pivoted to AI-generated link previews in 2023, before eventually shutting down in 2024.
DailyDropout Take
Joggo stood out for its founder pedigree — Ed Shrager came from SoftBank's founding team where he led billion-dollar investments into Cruise, Nuro, and Flexport. The idea of solving content overload with curated human summaries was compelling, though the company later pivoted to AI summarization as Summari before ultimately shutting down.
Discovery signal: Ex-SoftBank founding team pedigree, strong VC backing from SV Angel and Raine, early mover in content curation space.
What Makes Them Unique
Joggo combined content bookmarking with human-written summaries from elite university students, creating a curated layer that helped users triage their reading queue — an approach that predated the AI summarization wave.
$3.2M
Seed Round
5,000+
Content Summaries
Target Markets
Founders
Ed Shrager
Founder & CEO
Previously part of SoftBank's founding team where he led investments totalling over $5B into Cruise Automation, Nuro, and Flexport. Prior to SoftBank, spent over a decade investing in high-growth media and technology businesses. Now at Baseten.
Funding History
Lead: SV Angel