Lolli

AcquiredRaised Since Featured

Shop and earn bitcoin

Browser extension and app that lets shoppers earn free bitcoin and cash back rewards at 25,000+ stores.

Founded January 2018Durham, NC11-50 people~$28.3M raisedFeatured at Series A

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About

Lolli is a rewards platform that gives users free bitcoin or cash back when they shop online at over 25,000 partner retailers including Nike, Sephora, eBay, and Microsoft. Founded in 2018 by Alex Adelman and Matt Senter — who previously co-founded e-commerce startup Cosmic (acquired by PopSugar, then Rakuten) — Lolli works through a browser extension and mobile app that automatically applies bitcoin rewards at checkout, averaging 7% back with rates up to 30%. Since launch, Lolli has rewarded over 600,000 users with more than $20 million in bitcoin through everyday shopping. The company raised ~$28.3M across multiple rounds backed by prominent investors including Founders Fund, Acrew Capital, Ashton Kutcher, Serena Williams, Alexis Ohanian, and MrBeast. In July 2025, Lolli was acquired by Thesis*, the Bitcoin venture studio behind Fold, to build a circular Bitcoin economy combining rewards earning and spending.

DailyDropout Take

Lolli stood out as a brilliantly simple way to orange-pill the masses — turn everyday shopping into passive bitcoin accumulation, no exchange account needed. The celebrity investor roster (Ashton Kutcher, Serena Williams, MrBeast) signaled mainstream appeal, and the eventual acquisition by Thesis validated the bitcoin rewards thesis.

Discovery signal: Novel consumer on-ramp to bitcoin through familiar cashback mechanics, strong celebrity investor signals, repeat founders with prior e-commerce exit to Rakuten.

What Makes Them Unique

Lolli was among the first platforms to let mainstream consumers passively earn bitcoin through everyday online shopping — no crypto knowledge required. Its massive merchant network of 25,000+ stores and celebrity-backed brand made bitcoin rewards accessible to a non-crypto-native audience.

600,000+

Registered Users

$20M+

Bitcoin Distributed

25,000+

Partner Stores

Average Reward Rate

~$28.3M

Total Raised

Target Markets

Online ShoppersCrypto-curious ConsumersCashback SeekersBitcoin Enthusiasts

Founders

Alex Adelman

Co-Founder & CEO

Forbes 30 Under 30 (2017). Previously co-founded Cosmic, an e-commerce platform acquired by PopSugar and subsequently by Rakuten. Serial entrepreneur focused on making bitcoin accessible through everyday commerce.

Matt Senter

Co-Founder & CTO

Previously co-founded Cosmic with Alex Adelman. Full-stack engineer with deep expertise in e-commerce and rewards infrastructure.

Funding History

Seed$2.4M

Jan 1, 2019

Lead: Digital Currency Group

Digital Currency GroupBain Capital Ventures

Seed II$3M

May 1, 2020

Lead: Founders Fund

Founders FundSound VenturesMichelle Phan

Pre-Series A$5M

Mar 1, 2021

Lead: Seven Seven Six

Seven Seven SixSerena VenturesCody KoCasey Neistat

Series A$10M

Jul 1, 2021

Lead: Acrew Capital

Acrew CapitalLogan PaulChantel Jeffries

Series B$8M

Dec 1, 2023

Lead: BITKRAFT Ventures

BITKRAFT VenturesSeven Seven SixPrisma VenturesMrBeast

Investors

Firms

Acrew Capital(Lead — Series A)BITKRAFT Ventures(Lead — Series B)Founders Fund(Lead — Seed II)Seven Seven Six(Lead — Pre-Series A)Digital Currency Group(Lead — Seed)Sound VenturesSerena VenturesBain Capital VenturesPrisma Ventures (Ulta Beauty)