Lookiero
Series C+Raised Since FeaturedFashion that fits you
AI-powered personal shopping service that delivers curated clothing selections across Europe.
About
Lookiero combines the expertise of personal stylists with AI-driven algorithms to deliver a fully personalized online shopping experience. Customers complete a style profile, and a personal shopper curates five garments tailored to their style, silhouette, lifestyle, and budget. Customers try items at home, keeping what they like and returning the rest for free — each interaction training the algorithm to improve future selections. Founded in 2015 in Bilbao by Oier Urrutia, the company has expanded to 12 European markets and merged with Germany's Outfittery in March 2025 to form Europe's leading online personal shopping group. The combined entity achieved positive EBITDA in 2025 and secured an additional €17M in January 2026 to accelerate AI development and consolidate logistics.
DailyDropout Take
Lookiero was an early bet on AI-powered personal styling in Europe, building a sustainable business while US competitor Stitch Fix stumbled. The Outfittery merger and positive EBITDA in 2025 validate the model — proving that human-AI hybrid curation can win in fashion.
Discovery signal: Strong European traction, AI-driven personalization model, and capital-efficient growth in a market where the dominant US player (Stitch Fix) was struggling.
What Makes Them Unique
Lookiero merges human styling expertise with AI personalization at scale across 12 European markets, achieving profitability while competitors like Stitch Fix have struggled — and the Outfittery merger created the continent's dominant personal shopping platform.
12
European Markets
~$75M
Total Raised
Positive (2025)
EBITDA
Target Markets
Founders
Oier Urrutia
Founder & CEO
Founded Lookiero in 2015 in Bilbao, Spain. Now serves as Group CEO of the merged Lookiero Outfittery Group, leading Europe's largest online personal shopping platform across 12 markets.
Key People
Previously: Co-founder & CEO, Outfittery
Funding History
Lead:
Lead:
Lead: MMC Ventures
Lead: Perwyn
Lead: Ekarpen Private Equity