Onward Delivery

AcquiredRaised Since Featured

Uber Pool for shipping

Freight marketplace matching retail shipments to underutilized trucks already on the road.

Founded January 2020Denver, CO11-50 people$7.2M raisedFeatured at Seed

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LogisticsFreightMarketplaceDeliverySupply ChainLast MileB2b

About

Onward Delivery is a freight marketplace that connects retail stores selling heavy furniture and appliances to underutilized box trucks already traveling the same routes. Founded in 2020 by logistics industry veterans who experienced firsthand the inefficiencies in freight brokerage, the platform matches available shipments to trucks headed in the same direction — reducing average heavy-goods delivery times from 35 days to just 3. The company participated in Techstars Iowa Accelerator (2021) and raised a $4.7M seed round led by Range Ventures and Matchstick Ventures. In February 2024, Onward acquired HOW Logistics Group to strengthen its carrier network and scale quality control, partnering with four of the top 10 3PLs in the big and bulky delivery industry.

DailyDropout Take

Onward Delivery caught our eye as a clever logistics play — instead of building a new fleet, they tap into the massive underutilized capacity already rolling down highways. By matching retail shipments to trucks already headed the same direction, they slashed furniture delivery from 35 days to 3. The acquisition by HOW Logistics Group validated the model.

Discovery signal: Novel marketplace approach to an inefficient legacy industry, strong Techstars pedigree, rapid retail partner growth across multiple states

What Makes Them Unique

Onward matches shipments to trucks already traveling the same route, eliminating empty miles and dramatically cutting delivery times for heavy goods from weeks to days — without requiring retailers to build their own delivery fleet.

35 days → 3 days

Delivery Time Reduction

$7.2M

Total Raised

75+ stores

Retail Partners

Target Markets

Furniture RetailersAppliance Retailers3PLsFreight Brokers

Founders

Grafton Elliott

Founder & CEO

Founded Onward Delivery in 2020 after experiencing inefficiencies in freight brokerage firsthand. Leads the company's mission to fill underutilized capacity on box truck fleets nationwide.