Passionfroot
SeedRaised Since FeaturedCreator partnerships, simplified
All-in-one platform helping B2B creators manage sponsorships, brand deals, and payments.
About
Passionfroot is a Berlin-based platform that connects business-focused content creators with brands for high-quality partnerships. Founded in 2021 by Jennifer Phan, Jens Joseph Mannanal, and Lorenzo Mischi, the platform automates the entire creator collaboration workflow โ from discovery and metrics analysis to negotiation, campaign management, and payments. Version 3.0 introduced AI-driven recommendations, ROI analytics, a proprietary payment ledger, and team collaboration tools. The self-service marketplace enables creators to manage storefronts, set pricing, and collect payments, saving over 50 hours per campaign. Notable creators on the platform include Zain Kahn (Superhuman newsletter) and Alex Xu (ByteByteGo), while enterprise customers include HubSpot, Notion, Intercom, FreshBooks, PostHog, and Calendly.
DailyDropout Take
Passionfroot stood out as a smart play in the creator economy โ instead of chasing consumer influencers, they focused on B2B creators like newsletter writers and tech educators who drive real business outcomes. With a team of second-generation immigrants building from Berlin and backing from Creandum and Supernode Global, they're carving out the operating system for creator-brand partnerships.
Discovery signal: B2B creator niche focus, strong creator adoption (Superhuman, ByteByteGo), enterprise customers (HubSpot, Notion, Calendly)
What Makes Them Unique
Passionfroot uniquely combines a self-service creator marketplace with AI-powered brand matching and an integrated payment ledger, enabling B2B-focused creators to manage their entire sponsorship workflow โ from storefront to payment โ in one platform without needing separate tools for discovery, negotiation, and invoicing.
$7.2M
Total Raised
50+ hours
Time Saved per Campaign
Target Markets
Founders
Jennifer Phan
Co-Founder & CEO
German-Vietnamese entrepreneur, former venture builder and early-stage investor. Co-founded Passionfroot to simplify how creators and brands collaborate.
Jens Joseph Mannanal
Co-Founder & COO
German-Indian background, former strategy consultant at Bain & Company. Leads operations at Passionfroot.
Lorenzo Mischi
Co-Founder & CTO
Engineer focused on building technology that serves people. Leads Passionfroot's technical development.
Funding History
Lead: Creandum
Lead: Supernode Global
Investors
Firms
Individual Investors
Creator & YouTuber (3M+ subscribers)
CMO / Sequoia Scout Investor
Press & News
Passionfroot raises โฌ3m to help TikTokers manage their empires
Passionfroot is building a platform for brand and creator collaboration with a focus on B2B
Female-led Passionfroot raises $3.8M funding, launches AI-powered marketing platform