Promptwatch

Seed

Be the brand AI recommends

An AI search visibility platform that tracks how brands show up in ChatGPT, Claude, Gemini, and Perplexity answers, then closes the gap for them.

Founded January 2025Amsterdam, Netherlands~€7.2M raisedFeatured at Seed

promptwatch.com Website Careers 𝕏Promptwatch on X inPromptwatch LinkedIn inGijs de Groot LinkedIn inKlaas Foppen LinkedIn Read our feature

AiGeoSearch OptimizationMarketing TechB2b SaasGenerative Engine Optimization

About

Promptwatch tracks how brands are represented across AI-generated answers from ChatGPT, Claude, Gemini, and Perplexity, then helps them optimize and automatically publish content to close the visibility gap as search shifts from links to conversational answers. Founded in Amsterdam in 2025 by Gijs de Groot and Klaas Foppen, the platform processes over 100 million data points daily and had already crossed €2M in ARR within 12 months of launch, serving more than 1,840 organizations including Duolingo, Fireflies, and Monks. The company raised a €6M seed round led by Berlin's seed + speed Ventures, with Blum Ventures and Arches Capital (doubling down from its pre-seed check) also participating, funding plans to build agentic AI search optimization tools and open a New York office.

DailyDropout Take

The signal here is the ARR, not the euros: crossing €2M in recurring revenue within a year of launch, with zero paid marketing spend implied by a €1.2M pre-seed, means Promptwatch found product-market fit before most seed-stage companies find their first ten customers. GEO is getting crowded fast — Profound, Scrunch AI, and Otterly.AI are all chasing the same shift from links to answers — so the moat has to be the auto-publish loop that turns monitoring into fixed content, not just another dashboard. The risk is that the underlying AI platforms (OpenAI, Google, Perplexity) could ship native brand-visibility tools of their own and squeeze the whole category.

Discovery signal: A team that crossed €2M ARR in 12 months on a €1.2M pre-seed, in a brand-new category (Generative Engine Optimization) created by the shift from search links to AI-generated answers.

What Makes Them Unique

Combines prompt tracking, AI-crawler logs, visitor analytics, and content-gap analysis with the ability to auto-publish optimization fixes directly to a brand's CMS, closing the loop between monitoring and action rather than just reporting on visibility.

€2M+

ARR

1,840+

Customers

100M+

Daily Data Points Processed