Route

Route

Series C+Raised Since Featured

Futuristic Find My Package

Post-purchase experience platform with package protection, visual order tracking, and automated returns for e-commerce brands.

Founded January 2018Lehi, UT230+ people$340M raisedFeatured at Series B
E CommerceLogisticsPackage ProtectionOrder TrackingReturnsSaasB2bInsurtech

About

Route is the leading post-purchase platform for modern e-commerce, trusted by over 13,000 brands and protecting more than $20 billion in gross merchandise value. The platform combines three core products โ€” package protection with AI fraud detection, branded visual order tracking that drives 10x more engagement than standard carrier pages, and automated returns and exchanges โ€” into a single unified solution. Founded in 2018 by Evan Walker and Mike Moreno, Route grew explosively to a $1.25 billion valuation by its third year of operation. The company is licensed in all 50 states for package protection and integrates natively with Shopify, BigCommerce, Salesforce Commerce Cloud, and other major platforms. In January 2026, Route acquired Frate Returns to add exchange-first optimization and AI image verification to its returns suite, completing its vision of owning the entire post-purchase journey.

DailyDropout Take

Route caught our attention as the rare startup creating an entirely new category โ€” shipping protection as a service. By turning the anxiety-filled gap between checkout and delivery into a branded, trust-building experience, they found product-market fit that scaled to a $1.25B valuation in just three years. The co-founders' deep e-commerce roots and a clever business model (consumers pay for protection, merchants get a free engagement tool) made this a standout early-stage bet.

Discovery signal: Explosive growth to unicorn status in 3 years, novel category creation in post-purchase experience, strong merchant adoption (10K+ brands at time of feature)

What Makes Them Unique

Route is the only platform that combines package protection (licensed in all 50 states), branded visual tracking, and automated returns in a single integrated solution โ€” eliminating the need for merchants to stitch together multiple post-purchase vendors.

13,000+

Brands on Platform

$20B+

GMV Protected

$1.4B

Valuation

$340M

Total Raised

230+

Team Size

Target Markets

E-commerce BrandsDTC BrandsEnterprise RetailShopify Merchants

Founders

E

Evan Walker

Co-Founder

Serial entrepreneur who started his first e-commerce business at 14, growing it to $10M+ in annual sales. Previously founded Colony and Netsoft, Inc.

M

Mike Moreno

Co-Founder

Co-founded Route in 2018 with Evan Walker to reimagine the post-purchase experience for e-commerce.

Key People

T
Tom YamartinoCEO

Previously: Joined Route in 2020, became CEO in 2023

R
Ryan DebenhamCTO

Funding History

Seed$12M
Nov 1, 2019

Lead: Craft Ventures

Craft Ventures
Series A$35M
Jan 1, 2020

Lead: Craft Ventures

Craft Ventures
Series B$200M
Jan 1, 2022

Valuation: $1.25B

Lead: Undisclosed (London-based)

EldridgeMadrona Venture GroupRiot VenturesBanner VenturesFJ LabsEndeavorJAWS Capital75 & Sunny Ventures
Series C$40M
Jun 25, 2024

Valuation: $1.4B

Lead: Hanaco Ventures

Hanaco VenturesJAWS VenturesMadrona VenturesGranger Management

Investors

Firms

Hanaco Ventures(Lead โ€” Series C)Craft Ventures(Lead โ€” Series A)Madrona Venture GroupEldridgeJAWS VenturesFJ LabsGranger ManagementRiot VenturesBanner VenturesEndeavor75 & Sunny Ventures

Individual Investors

F
Fritz Lanman

CEO, ClassPass

B
Balaji Srinivasan

Former CTO, Coinbase

Press & News

Competitive Landscape

Last updated: Feb 16, 2026