Selleb
SeedRaised Since FeaturedReceipts are the new reviews
Social shopping platform where every recommendation is backed by proof of purchase.
About
Selleb is the first product discovery platform powered by purchase receipts, restoring trust to the $7 trillion e-commerce market by requiring proof of purchase behind every recommendation. Founded by sisters Chloe Lee (Stanford '21, engineering) and Claire Lee (Georgetown '25, finance), the platform extracts SKU-level data from email receipts using machine learning to create verified, honest product recommendations — free from sponsored content and fake reviews. Users connect their email or forward receipts, and Selleb's AI parses order confirmations into shareable posts, enabling discovery through 'taste doppelgängers' — people with similar purchase histories. The sisters previously built a massive following with 650K+ followers on Poshmark and pivoted from their original celebrity fashion auction model (Selleb 1.0) to the receipt-based discovery platform (Selleb 2.0) in Spring 2023.
DailyDropout Take
Selleb stood out as a refreshingly honest take on product discovery — in a world drowning in sponsored content and fake reviews, requiring proof of purchase is both simple and radical. The Lee sisters' 650K Poshmark following proved they understood the social commerce space before building the platform, and their pivot from celebrity auctions to receipt-based discovery showed the kind of founder adaptability we love to see.
Discovery signal: Strong social proof (650K+ Poshmark followers), unique receipt-verification moat, >90% daily active user rate in early cohort
What Makes Them Unique
Selleb is the only product discovery platform that requires proof of purchase for every recommendation, eliminating sponsored content and fake reviews. Its receipt-based approach creates authentic taste profiles that no influencer-driven competitor can replicate.
400+
Weekly Receipts
>90%
Daily Active Rate
650K+
Poshmark Followers (pre-Selleb)
500K+
TikTok Likes
Target Markets
Founders
Chloe Lee
Co-Founder
Stanford '21 engineering graduate. Built 650K+ followers on Poshmark. Fashion industry commentator featured in major publications. Declined corporate offers to build Selleb full-time.
Claire Lee
Co-Founder
Georgetown '25 finance student who dropped out to pursue Selleb full-time. Signed model with Ford and MGM with experience working with luxury brands including Revolve and Urban Outfitters.
Funding History
Lead: Incite VC