

Make sense common
Metrics-first BI platform built on the semantic layer that makes data analytics accessible to everyone without SQL.
Steep is a modern business intelligence platform that solves the 'last mile problem' of analytics — ensuring data value reaches all organizational members, not just experts. Founded by former Spotify and iZettle analytics and design leaders Johan Baltzar and Nino Höglund, the platform is built natively on the semantic layer (supporting dbt and Cube), allowing organizations to define metrics once and use them everywhere. Steep combines no-code exploration, collaborative reports, and AI-powered natural language querying so any team member can access insights without writing SQL. The company draws inspiration from how Figma democratized design, aiming to do the same for analytics. Notable customers include Voi, Stravito, and Onceupon.
Steep sits at an interesting inflection point in the data analytics space. With the semantic layer becoming the standard for modern data teams, Steep is uniquely positioned as the only BI tool built natively for it. The founding team's pedigree from Spotify and iZettle gives them deep understanding of both the data and design challenges in making analytics truly accessible. The €4M Seed from Connect Ventures validates the thesis that BI is ripe for disruption by a design-forward, semantic-layer-native player.
Discovery signal: Featured in DailyDropout newsletter for innovative approach to democratizing data analytics through semantic layer integration.
Only BI tool built natively on the semantic layer with a design-forward approach from ex-Spotify/iZettle leaders, making analytics accessible to every team member without SQL.
Lead: Antler
Lead: Connect Ventures