Steep backdrop
Steep

Steep

SeedRaised Since Featured

Make sense common

Metrics-first BI platform built on the semantic layer that makes data analytics accessible to everyone without SQL.

Founded January 2021Stockholm, Sweden~20 people~€5M raisedFeatured at Seed
AnalyticsBusiness IntelligenceSemantic LayerNo CodeDataSaasDbtCollaboration

About

Steep is a modern business intelligence platform that solves the 'last mile problem' of analytics — ensuring data value reaches all organizational members, not just experts. Founded by former Spotify and iZettle analytics and design leaders Johan Baltzar and Nino Höglund, the platform is built natively on the semantic layer (supporting dbt and Cube), allowing organizations to define metrics once and use them everywhere. Steep combines no-code exploration, collaborative reports, and AI-powered natural language querying so any team member can access insights without writing SQL. The company draws inspiration from how Figma democratized design, aiming to do the same for analytics. Notable customers include Voi, Stravito, and Onceupon.

DailyDropout Take

Steep sits at an interesting inflection point in the data analytics space. With the semantic layer becoming the standard for modern data teams, Steep is uniquely positioned as the only BI tool built natively for it. The founding team's pedigree from Spotify and iZettle gives them deep understanding of both the data and design challenges in making analytics truly accessible. The €4M Seed from Connect Ventures validates the thesis that BI is ripe for disruption by a design-forward, semantic-layer-native player.

Discovery signal: Featured in DailyDropout newsletter for innovative approach to democratizing data analytics through semantic layer integration.

What Makes Them Unique

Only BI tool built natively on the semantic layer with a design-forward approach from ex-Spotify/iZettle leaders, making analytics accessible to every team member without SQL.

Target Markets

Mid-market SaaS companiesData-driven organizations using dbt or CubeTeams with centralized data teams serving business users

Founders

J

Johan Baltzar

Co-Founder & CEO

N

Nino Höglund

Co-Founder & CPO

Funding History

Pre-Seed€1M
Jan 1, 2022

Lead: Antler

AntlerAlliance VC
Seed€4M
Jul 3, 2024

Lead: Connect Ventures

Connect VenturesInventureAlliance VCAntlerGreens

Investors

Firms

Connect Ventures(Lead — Seed)InventureAlliance VCAntler(Lead — Pre-Seed)Greens

Press & News

Competitive Landscape

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Last updated: Feb 16, 2026