AW

Alisa Williams Carmichael

VC

Partner, VMG Partners

Consumer brand investor and Parity Collective lead

San Francisco, CA3 notable investments
Series ASeries B+
ConsumerCommerceHealthcare

Background

Alisa Williams Carmichael is a Partner at VMG Partners who joined in 2015. She earned her BA in Political Science from Yale University and began her career at Wells Fargo's Regional Investment Banking Group. At VMG she oversees the Parity Collective, an investment initiative focused on founders of color in consumer industries including food and beverage, beauty, pet, and wellness. She has been instrumental in scaling Briogeo Hair Care, The Honey Pot, and Drunk Elephant.

Investment Focus

Stages

Series ASeries B+

Sectors

ConsumerCommerceHealthcare

Based in: San Francisco, CA (North America)

Notable Investments

Last updated: Jun 11, 2026