Amanda Herson
VCGeneral Partner, Founder Collective
GP leading e-commerce and consumer seed bets
New York, USA$250K–$1.5M checks
Pre-SeedSeed
ConsumerCommerceMarketplaces
Background
Amanda Herson is a General Partner at Founder Collective, joining the firm in January 2020. She began her career at Boston Consulting Group and previously worked at Highland Consumer Fund investing in retail and consumer goods. Before VC she held a senior leadership role at a large e-commerce company with thousands of employees. She has become a trusted advisor to numerous seed-stage consumer entrepreneurs and holds an MBA from Harvard Business School.
Investment Thesis
Founder-first seed investing with particular depth in e-commerce, consumer, and scaling complex operational businesses.
Investment Focus
Stages
Pre-SeedSeed
Typical check: $250K–$1.5M
Sectors
ConsumerCommerceMarketplaces
Based in: New York, USA (North America)
Last updated: Jun 11, 2026