August 22, 2021



Thought e-commerce was so 2010? Think again. According to the US Census, e-commerce has exploded by 30% in the 3rd quarter 2020, compared to the same quarter in 2019. Helping service e-commerce companies, seemingly bulging at the seams, is this week's start-up:

Automate your online store's marketing, rewards, fulfillment, operations, all-in-one.

The Elevator Pitch:

A shop online has replaced a shop at the mall for consumer spending. With all it takes to run an e-commerce store - marketing, operations, fulfillment - business owners find themselves juggling software on software.

Alloy Automation is the no-code platform to integrate all your e-commerce platforms. First, users connect their Shopify account to Alloy. Next, users set up workflows (e.g. “Sync Shopify Customers to MailChimp”) to connect their e-commerce tools. Finally, users can choose from hundreds of pre-built workflows to explore new strategies - such as reducing shopping cart abandonment. If Alloy is missing an app integration, they'll make it for free within 2 weeks.

👇 The Drop Down

Founded: 2019
Stage: Seed 🌱
Tech trend: E-commerce
Traction: Large contracts signed such as the Baltimore Ravens
Team: Harvard Dropout
Sara Du - Founder & CEO

🔍 Our Analysis

  1. ⌨️ No-code is gold
    A beautiful aspect of Alloy is you don't need any technical expertise to use it. Online business owners have enough to worry about, and the simple drag-and-drop-like interface that Alloy uses makes it accessible to the diverse audience it’s targeting.
  2. 📈 Just like an alloy, Alloy combines
    Platforms like Squarespace, Mailjet, MailChimp: these are solutions that have their own use cases. However, none of them truly act as an integrator to all for one specific customer, the online business owner. Alloy, with no inherent allegiance, fills the role between these great solutions. Alloy helps business owners realize the sum is greater than the parts.
  3. 💰 Can they compete with big players? One trend limiting Alloy's potential utility is services beefing up their own interconnectedness. After all, interconnected services are inherently more 'sticky'. The fact that Shopify has its own app store, for example, makes it that much more useful for online sellers with custom needs. Alloy would be keen to build unique integrations - fast- in ways that bigger players like Shopify, MailChimp, or Airtable can't catch up with.

🎤 Founders Corner

🤝 Get involved with Alloy Automation