In just the last decade, hundreds of companies have come out with new thinker tools: advanced displays, touch screens, tablets, and the works. This week’s company is betting analog will still win the cake. Let’s check out Baronfig!
🚨 Creator toolset Giveaway
Baronfig is giving away an Idea Toolset ($126 value) to one lucky reader. To enter, simply reply to this email with one sentence about what you'd use your Baronfig toolset for. Good luck!
Example: “I am an architecture student and I would use my Toolset to draw architecture diagrams and sketch out wireframes for 3D models.”
⚾ The Elevator Pitch:
Based on studies comparing screens vs paper & pens, researchers have found that, on average, regular paper & pen gave people 4x more ideas, 3.2x more focus, and 13% better retention.
Baronfig realized this and decided to build one of the best designed analog tools (pens, notebooks, etc.) on the market. Their emphasis on design brings a much-needed makeover to a traditionally non-design-focused industry. Their Squire Pen was even ranked the #1 pen (out of 100) by New York Magazine.
Check out their beautiful tools
👇 The Drop Down
Site: https://www.baronfig.com/
Founded: 2013
Staged: Bootstrapped (& thriving!)
Trend: Productivity Tools
Traction: $168,000+ raised via successful KickStarter, their Squire Pen is ranked #1 pen (out of 100) by New York Magazine
Team: Creators & Designers
Joey Cofone (Co-Founder) | Adam Kornfield (Co-Founder)
🔍 Why we like it
- 💡 Mission Driven by Nature
Baronfig's mission is "To champion thinkers around the world through inspiration & imagination". Everything from how the products are designed to how the company fundraised is guided by this principle. Because they are funded by the community and directly by customers (instead of traditional VCs), they are able to orient their product and operations in the interests of designers, engineers, and writers instead of "for the suits". - ✍🏽 Simple Yet Elegant
Baronfig is unique in that it does not care as much about implementing the most cutting edge technology as it cares about making simple & effective tools for customers. Their belief is that human creativity is the last bastion of human contribution against the constantly growing and omnipresent computer-operated jobs and AI-driven innovations. - 🌲 Ethically Operated
For every Confidant Baronfig notebook sold, Baronfig plants a tree! For a company as early as Baronfig is, they are significantly more socially responsible than larger companies.
🎟 You've read about them, but want to win a Baronfig?
Baronfig has been gracious enough to sponsor a raffle for DailyDropout.FYI readers! In order to win an Idea Toolset ($126 in value), simply reply to this email with one sentence about what you'd use your Baronfig toolset for. Good luck!
Example: “I am an architecture student and I would use my Toolset to draw architecture diagrams and sketch out wireframes for 3D models.”
🤝 Get Involved with Baronfig
- Check out their website
- View their successful Kickstarter campaign
- Check out this awesome promo video!
